Nominee Design
"Good design should evoke a feeling. The main goal of my work is to create worlds that put a smile on faces in the serious adult world. In an increasingly digital world, I want to show that it is precisely the imperfect, the handmade, the individual fingerprint and the so-called mistakes that make things perfect in the first place. I deliberately use the analogue, endearing charm of modelling clay to make complex topics accessible with a visual lightness and sense of humour. Those who meet my characters, are allowed to feel like a child again, marvelling with pride at the colourful modelling clay stuck beneath their fingernails.
Andi Meier makes images from clay. Using the material that most people know from their childhood. He crafts his own worlds with characters, big eyes and a lot of imagination. His playful illustrations stand out in the creative world. In an increasingly digital world, he remains committed to uncompromising craftsmanship, physically shaping the ideas that take shape in his mind."
The artist from Munich began working with clay at the age of two, perfecting this skill studying communication design in Nuremberg. After a brief period in the advertising industry, he resigned to focus on his true passion. His tactile work quickly gained recognition and was awarded multiple prizes, including the Red Dot Award and the ADC Award. Over the years, he has modelled clay for global brands such as Apple and Disney, designed renowned magazine covers for both domestic and international publications, and demonstrated whether on skateboards, in a campaign to prevent addiction in schools, or for the Munich-based brewery Tilman’s Biere that there are no limits to the use of what is often considered a child’s toy.
Even today, Andi still presents his illustrations with the same enthusiasm and wide-eyed wonder to when he was a two-year-old. Maybe with the slight difference that he swallows the modelling clay a bit less often these days.